Associate Product Manager

Flowery Branch (Atlanta area), Georgia USA


The Associate Product Manager is responsible for; defining the market strategy and product offering, support of new product development and clinical trials, pricing, positioning, distribution, promotion, sales training, and key account management, to drive the overall success of the business. Although this is primarily a marketing and sales role, the selected candidate will need to be well-rounded because responsibilities, tasks and priorities can often change.

Essential Duties & Responsibilities

  • Develops/implements annual marketing plans and strategies for product line
  • Monitors/establishes pricing to ensure adequate gross profit margins
  • Manages expenses related to area of responsibility
  • Champions the identification/initiation/development of product improvements/line extensions and new product designs
  • Defines the requirements for exhibitions, product in-services, and product training courses (for colleagues and customers)
  • Develops sales training materials and skills to ensure adequately trained selling organizations and sales support teams (for both Alleset and its distribution partners)
  • Provides field assistance to the salesforce and distributors as required
  • Develops working relationships with various end-user for continued learning and to expand the base of business
  • Maintains and monitors sales and profit margins for product line
  • Coordinates marketing plans and programs with Alleset global marketing and selling teams
  • Develops and maintains availability of product literature, technical information, competitor information, sales information, customer training materials, samples, and product availability information
  • Coordinate and support various marketing fulfillment duties and systems including direct mail, packages, letters, catalogs, and other sales literature
  • Monitor various reports (i.e. sales forecasts, PO status, etc…) as necessary and works collaboratively with other departments to ensure that the customers in the assigned territory receive shipments on a timely basis
  • Maintain current and accurate sales pipeline
  • Must understand and demonstrate a “sense of urgency” in all activities and communications
  • Visit customers as required in support of selling and/or product in-service activities
  • Perform all administrative and other departmental duties as required
  • Perform other duties as may be required


The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Desire to succeed in marketing and business development
  • Strong customer relationships within the medical device specialty
  • Proven successful commercial launch of a product line with sustained market growth
  • Demonstrated successful product sales and margin results
  • Dynamic and passionate leader with the ability to collaborate effectively within the organization and externally with customers to get the job done
  • Personality and style that contribute to the high-energy, focused cultured of the organization
  • Ability to be able to lead a cross-functional team (including outside vendors and/or distribution partners) by setting objectives, expectations and accountability for successful strategy execution
  • Ability to seek consensus/approval where needed
  • Able to help determine product positioning and create promotional/launch programs
  • Strong interpersonal and selling skills with customers (end-use customers and distributors) in order to assist in selling product and to solicit market research and new product feedback
  • Ability to help identify and groom key opinion leader support
  • Strong ability to interact with PD/Engineering Teams to represent customer perspective in order to provide input on product enhancements and new product development
  • Skills in strategic thinking, product positioning
  • Presentation skills
  • Strong organizational skills - Ability to prioritize tasks in a fast-moving environment
  • Strong analytical and quantitative skills
  • Skills in financial analysis and forecasting
  • Skills in logistics support to ensure adequate inventory of product and promotional materials
  • Sufficient clinical understanding to be able to compile and present sales training programs for sales representatives and other team members
  • Ability to create promotional budgets and manage expenses
  • Superior interpersonal skills
  • Excellent written communication skills
  • Ability to work within a cross-functional team and matrix management structure
  • Knowledge and utilization of computer applications (i.e. Microsoft Office products; Word, Excel and PowerPoint) and web-based applications is required
  • Ability to travel 30-40%

Education & Experience

  • A bachelor degree with a major in marketing or related area of study
  • A minimum of 5 years of experience in healthcare marketing or combination of marketing, product management and sales management experience
  • Experience in the development, successful launch, and management of a successful business of healthcare products or services

... or an equivalent combination of education and experience.

If interested, please send your resume and coverletter to